It’s very important that before you embark on building a website, or doing any form of online marketing, that you have a method of tracking its performance and results.
We provide website analytics services using Google Analytics, a world renowned leader in website performance monitoring and visitor tracking. We provide consultations, account setup, website integration, automatic reports and customized reports with improvement suggestions. These can be attached to monthly retainers where we carry out improvements to your website or marketing as a result of the previous month’s performance reports.
Google Analytics are perfect for tracking metrics such as:
- Website visitors (origin, source, geographic location, time on website, bounce rates etc.)
- Behaviour of visitors (tracking the flow of visitors through your website’s pages)
- E-Commerce Stats (purchase behaviour, why and when visitors abandon the cart etc.)
- Blog and Newsletter Performance (see who is clicking on which links)
- Much, much more..
Website analytics are very important, as you can’t get to where you want to be with your website and marketing if you don’t know where you are today. Contact us to find out your current performance stats and let us help you move forward towards your goals. These could be revenue related (eg. increasing e-commerce shop sales) or even other goals such as increasing engagement in your newsletters.